Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Build entirely new brand

Create a brand for use by a channel of distribution

No. Year SIC Note
1 2004 3577 Dell resells Lexmark printers in a deal that opens a huge delivery channel for the printer marker. Lexmark also supplies IBM, Ricoh, and Lenovo, the Chinese PC giant formerly known as Legend.

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