Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Use an existing company-owned brand
Use brand of a related product

Use brand of product with some ethnic focus

No. Year SIC Note
1 1987 2000 Pet's line extensions have added products to labels already familiar to the customer. Progresso is best known for soup, but Pet's putting the name on new frozen Italian dinners.
2 1994 2096 Frito distributes Taco Bell salsas, using the name of the fast-food chain owned by its parent company.

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