Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Use an existing company-owned brand
Use brand of a related product

Extend brand to products using the branded assets

No. Year SIC Note
1 2005 4899 For consumers, the long-awaited convergence of all communications and media into digital form is bringing the prospect of a single company providing everything via one high-speed pipe into their homes. In the long-term, especially in metropolitan areas, that could drive prices down.

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