Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Use an existing company-owned brand


No. Year SIC Note
1 2000 3851 Oakley is expanding its shoe distribution from 900 to 1,400 individual stores. Their future growth will be driven by new products unrelated to eyewear.

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