Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1.
Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Borrow equity of another company's brand
Use brand of a strong marketing partner

Sell to original equipment manufacturers, who use their brands on your product

No.	Year	SIC	Note
1	2005	2200	Renfro Corp. socks are sold under brand names including Fruit of the Loom and Odor-Eaters.
2	2001	3571	The Taiwanese PC manufacturers have not been successful in branding and marketing their own products. They succeed by partnering with the U.S. and Japanese computer industry.
3	2003	3577	Nokia, the world's largest manufacturer of cell phones, recently announced that it would team up with chipmakers Texas Instruments and STMicroelectronics to make CDMA chips for its newest phones.
4	2002	3949	NorthPole develops and designs new products each year to be sold under store brands or the private labels of its mass-merchandising customers. Wal-Mart's Rome line of luggage is owned and produced by NorthPole.
5	2002	4512	Atlantic Coast Airlines laid off 11% of its corporate and administrative staff, froze pay for others, and slashed cash bonuses after 9/11. The company operates as United Express and Delta Connection.
6	2000	4512	SkyWest provides regional flights for major airlines like Delta and United.
7	2003	5734	The Taiwanese hope to either make TVs for major consumer electronics companies or for PC companies looking to enter new markets. Quanta thinks computer makers will do well because they're used to cutthroat competition. Later this year, Quanta will start producing 23-inch and 26-inch LCD TVs that will retail for up to $1,500, for a brand they won't name.
8	2002	7323	Alliance deals in store-sponsored credit cards and it's a niche business in the world of Visa and MasterCard.
9	2000	7374	Critical Path sells email and other messenging services to ISPs and to customers such as America OnLine and Etrade which then turn around and offer those services to their customers or employees.
10	2000	7384	In June, 2000, Ofoto announced an agreement with Intel Corporation, H P and Sony to provide photographic printing and products for each company's photo sharing web site.
11	2003	8721	Mountain America is one of many smaller financial institutions making big inroads online. The company relies on Digital Insight Corp. to provide Internet banking services for its 160,000 members.

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