Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Borrow equity of another company's brand


No. Year SIC Note
1 2002 2834 Europe is particularly attractive as a market for generics because changes in some European countries are encouraging pharmacists to buy generics there. So Teva has been buying European firms to grab the new market.
2 2000 3571 Ford announced in 2000 that it would offer a desktop computer, printer and Internet access to its 350,000 employees for a $5 monthly fee in order to keeps its worldwide team at the leading edge of e-business technology and skills. People PC will suppy the equipment.

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