Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Approach customers individually

Use checkout coupons

No. Year SIC Note
1 1989 2000 Packaged goods manufacturers use checkout coupons to take direct aim at specific customers (based on what the customers buy). Advertise the product to the right customers.

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