Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Knowledge: Add knowledge
Company and products – Help customers recognize and recall name of company and its products
C. Attract attention of customers to brand name
Create an unusual "theme"
Use a set of sounds
|1||2005||3674||For years Intel has used the "Intel inside" logo and musical notes to draw attention to its chip products.|
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