Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Create an unusual "theme"

Use a set of sounds

No. Year SIC Note
1 2005 3674 For years Intel has used the "Intel inside" logo and musical notes to draw attention to its chip products.

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