Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
1.
Company and products – Help customers recognize and recall name of company and its products
C. Attract attention of customers to brand name
Use non-traditional advertising in space available to many people
Advertise on vehicles
| No. | Year | SIC | Note |
| 1 | 1990 | 3861 | Kodak sailed a blimp over Tokyo and made a huge yellow neon sign at Japan's equivalent of Times square. Sales of all products have risen six fold. Kodak belatedly began selling film in Japanese-labeled boxes a few years ago. |
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