Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Use non-traditional advertising in space available to many people

Advertise on vehicles

No. Year SIC Note
1 1990 3861 Kodak sailed a blimp over Tokyo and made a huge yellow neon sign at Japan's equivalent of Times square. Sales of all products have risen six fold. Kodak belatedly began selling film in Japanese-labeled boxes a few years ago.

<< Return to Acquire Steps