Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Use non-traditional advertising in space available to many people

Use free airwaves

No. Year SIC Note
1 2001 3661 As the mobile-phone market matures and profits decline, suppliers and service providers are encroaching on each other's territory in search of profits. Virgin Group's Virgin Mobile unit commissioned a custom-built unit by Sendo which features an extra key marked VX, for Virgin Extras. The key directs users to Virgin's are other services.
2 2002 3674 Radio frequency identification (RFID) could allow for product tracking outside the stores. Individuals could use handheld devices to track items seen on the street and then research and purchase them.

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