Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Use non-traditional advertising in space available to many people


No. Year SIC Note
1 2004 3651 For the iPod's Singapore launch in 2001, Apple plastered the city-state's main shopping district with ads. Creative's response in its own home base finally came last month, when it began sponsoring a children's TV show and running its first-ever televised ad campaign, limited only to Singapore. Creative's founder and chief executive, Sim Wong Hoo, describes himself as "stingy" and he "[doesn't] want to waste money unless [he] know[s] it's going to work," the same problem many Asian companies face in the global market. Creative had never run a TV or newspaper "identity ad" before this year.
2 1999 8742 The McCarthy New Products Showcase & Learning Center feature roughly 65,000 consumer products, neatly arranged on ceiling high shelves and rigorously organized by category, from foods an beverages to health , beauty and household products. Items in the collection spread over 6,900 square feet, and back in the time to the 1960s. The McCarthy's use the collection for their product consulting business.

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