Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Establish local presence independently
Physical presence near customer

"Flagship" locations

No. Year SIC Note
1 1995 2389 Nike now has 4 Nike Towns, including a huge store in Chicago that includes a basketball court and video theater.
2 1995 2389 Many manufacturers are opening their own flagship stores. They act as a life-size, interactive ad, meant to boost brand awareness for the manufacturers.
3 1995 2389 Authentic Fitness Corp.'s Speedo stores sport mannequins that appear to be diving from swimming-pool-tiled ceilings. The 48 stores are the best advertising for the company.
4 2005 3571 Apple has tried to emphasize the unique experience of their company, opening 74 retail shops when many other companies have gone online. These shops allow customers a hands-on experience and skilled employees ready to help. They hope to appeal to existing Mac users with new innovations and draw in new customers with exciting products.
5 2004 3600 Samsung opened up a showroom in Manhattan but focused on showing off the products. Those who wished to make purchases were directed to nearby retailers.
6 1990 3999 Nordictrak is opening a retail store as well as 15 kiosks in malls, to advertise.

<< Return to Acquire Steps