Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Establish local presence independently
Physical presence near customer


No. Year SIC Note
1 1990 3600 Sony and Toshiba have opened Manhattan headquarters offices for their U.S. operations, to further raise their U.S. profile and better coordinate marketing efforts.
2 2002 7372 Software sales could provide a buffer against falling hardware prices for tech company EMC. EMC gets money from the initial software sale and an annual maintenance fee. Plus, it has a foot in the door when it comes to selling new applications such as the automated storage provisioning tool announced recently.

<< Return to Acquire Steps