Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Establish local presence independently

On line presence

No. Year SIC Note
1 1999 0 Southwest may actually have made the more successful move to the Net. 13.8% of people who visited Southwest's site left with a ticket in hand.
2 2001 0 Online brokers don’t have the barrier that limits growth by how many human brokers a company has. Instead, they spend heavily on nationwide marketing campaigns to spur account growth and on computer systems and customer service to accommodate booming Internet transactions.
3 2000 2711 American Greetings has built the largest selection of electronic greeting cards on the web, with 8 million visitors at home and 3 million visitors at work.
4 2001 2800 Big consumer companies like Johnson & Johnson and Estee Lauder bought these companies, not expecting to make a lot of money, but to use the Web sites to bond with consumers and advertise products regardless of whether customers ultimately bought them online.
5 1999 3089 Tupperware will launch online sales of its products, putting the company in competition with its independent sales representatives. The company's Web site,, will start offering online sales of a limited range of products.
6 1991 3571 Dell holds on to customers through what it calls "direct relationship marketing". In addition to cutting costs, the company's phone sales strategy gives it direct input from customers – an important edge over competitors who rely on computer stores.
7 2000 3571 By using the Internet, mail-orders, and phone sales computer companies are able to reach buyers previously too small for dealers to reach. Direct marketing allows sellers to reach those markets previously too small for dealers.
8 2005 7011 Hotels are taking control over their own reservations again, as opposed using discount Internet booking sites. They're improving their own Web sites, leveraging loyalty programs and giving fewer discounts to third-party Internet channels. Major hotels are now starting to book more of their reservations over the Internet than through 800 numbers.
9 2001 7300 allowed musicians to create their own promotional web sites where they could upload music, graphics, bios and contact information. This offered unsigned musicians a way to put their music before the public. The site would profit from online adver

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