Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Use local partners to ease market entry

No. Year SIC Note
1 2001 3100 Some of Oakley's new lines began roughly, especially their shoe line. However, this situation was salvaged by creating deals with large retailers, such as Foot Locker.
2 2000 3571 IBM's Global Business Partners Group, which works with some 45,000 IBM business partners, generated about a third of revenue in 1999 by selling IBM products and services. The jump is from 1996, when partners were only 10% of IBM sales. The partners program has taken over part of a job once done by the in-house IBM sales force.
3 2002 4899 Yahoo claims the most workday instant messaging users. The company is now testing a version of its instant messaging software for businesses. Partnerships with Oracle, Sun Microsystems, BEA Systems, Novell and others will help integrate IM functions into popular business applications, set to launch next year.

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