Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

B. Establish reputation for brand

Use brand name to establish reputation


No. Year SIC Note
1 2003 0000 New luxury goods that are old luxury brand extensions are lower priced versions of goods that have traditionally only been affordable by the rich households that have income of at least $200,000 a year. Some companies such as Mercedes-Benz, Ermenegildo Zegna, Tiffany, and Burberry are luxury companies offering affordable products with their traditional ones.
2 2004 2800 Procter and Gamble has created a new category in the dental department called the teeth whitening system with Crest white strips which are peroxide coated strips that adhere to a customer's teeth and Crest Night Effects paint-on gel.
3 2002 3571 Dell has done well with PCs, workstations and basic servers, and it seeks to sell pricier goods, such as storage computers and high-end servers.
4 2003 3711 European car manufacturers plan to double sales in the U.S. by introducing smaller, lower priced cars and sport-utility vehicles.

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