Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

B . Establish reputation for brand

Associate product with particular values to imply relative benefits
Personal values


No. Year SIC Note
1 1990 2051 Kaufmarkt's premium breads are made from grains grown without any chemical fertilizers or pesticides. It has its own mills at the entrance to the bakery. Signs on the mills tell customers why grains are being ground on the premises.
2 2003 2086 Brand loyalty is notoriously low in Japan, forcing manufacturers to constantly launch new products. Coca-Cola plans to invest in new "functional" drinks which appeal to the aging Japanese population. These drinks claim to promote health and well-being.
3 1990 3999 NordicTrack's ads promote the idea that its machines are the next best thing to the fountain of youth. All the ads feature beautiful people enjoying their workouts.
4 2003 5812 After two years of research, Wendy's designed a line of salads aimed at capitalizing on the popularity of ethnic flavors with the introduction of a Mandarin Chicken Salad and Taco Supremo Salad, among other offerings. In June, the chain will introduce Southwest Grilled Chicken Caesar Salad.

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