Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
2.
Relative benefits – Help customers understand the unique benefits of your product
B . Establish reputation for brand
Associate product with particular values to imply relative benefits
Personal values
Health
| No. | Year | SIC | Note |
| 1 | 1990 | 2051 | Kaufmarkt's premium breads are made from grains grown without any chemical fertilizers or pesticides. It has its own mills at the entrance to the bakery. Signs on the mills tell customers why grains are being ground on the premises. |
| 2 | 2003 | 2086 | Brand loyalty is notoriously low in Japan, forcing manufacturers to constantly launch new products. Coca-Cola plans to invest in new "functional" drinks which appeal to the aging Japanese population. These drinks claim to promote health and well-being. |
| 3 | 1990 | 3999 | NordicTrack's ads promote the idea that its machines are the next best thing to the fountain of youth. All the ads feature beautiful people enjoying their workouts. |
| 4 | 2003 | 5812 | After two years of research, Wendy's designed a line of salads aimed at capitalizing on the popularity of ethnic flavors with the introduction of a Mandarin Chicken Salad and Taco Supremo Salad, among other offerings. In June, the chain will introduce Southwest Grilled Chicken Caesar Salad. |
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