Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

B. Establish reputation for brand

Associate product with particular values to imply relative benefits
Community values


No. Year SIC Note
1 1993 2082 Yuengling developed new labels for its products, with an artsy, nostalgic look. Promotions were also changed to focus on the brewery's place in Pennsylvania history and regional pride.

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