Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

C. Deliver brand message to customers

Deliver message directly to customer
Employ direct marketing to end users

Use consumer hotline to differentiate product

No. Year SIC Note
1 1989 2000 Consumer hot lines help increase sales. Many callers simply want to know where they can find a product they've heard or read about.

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