Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

C . Deliver brand message to customers

Use traditional media
Emphasize unique benefit in message

Physical effort reduction

No. Year SIC Note
1 1989 3711 Ford's Town Car ads will emphasize features. Ford wants to reassure owners that its new appearance doesn't mean it has lost its special features.
2 1990 3711 Nissan's Infiniti ads have promoted image. Now they're starting to emphasize cars' attributes, which are Nissan's strong point.

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