Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

C. Deliver brand message to customers

Use traditional media
Emphasize unique benefit in message

Improved security

No. Year SIC Note
1 2003 3861 The makers of digital cameras have been advertising heavily, as competitors are trying to become the Kodak of the digital age. Sony, Canon, HP, and Kodak are among the companies. This year, digital cameras will outsell film cameras for the first time in t
2 2004 913 As cheap foreign imports flood the market, U.S. shrimpers are fighting back with a new marketing strategy. Domestic shrimpers are trying to persuade consumers to buy American. Shrimp from Florida has "characteristic Florida flavor." Such efforts are very

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