Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

C. Deliver brand message to customers

Use traditional media
Emphasize unique benefit in message


No. Year SIC Note
1 2005 3600 Each of the major game console rivals introduced high-performance game boxes, holding press events on the eve of the Electronic Entertainment Expo. Nintendo unveiled the Revolution console and announced that it would debut a new portable game player in the fall – the Game Boy Micro. Nintendo has a 95% share of the portable gaming market. Each company promoted the "backward compatibility" of their consoles, which means that they can play games from current systems. In addition, each had enhanced online features, wireless controls, support for high-definition TV sets and the need to attract more casual gamers. Nintendo's console will allow access to 20 year's worth of Nintendo games. Sony's PlayStation 3 will play Bluray Disc Media, one of the high-definition successors to the DVD. The XBox 360 from Microsoft will double as a progressive-scan DVD player. To expand the $25 billion worldwide market, the companies must attract more families and casual adult gamers, expanding beyond its core demographic of 18-34-year-old men.
2 2000 3699 For Game Boy, a steady supply of new games had keyed the success of the pocket-sized video game player from Nintendo. Although faced with little competition, Nintendo continues to create new software and encourage third-party publishers to develop games.

<< Return to Acquire Steps