Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

C. Deliver brand message to customers

Use traditional media
Emphasize unique benefit in message


No. Year SIC Note
1 2004 0 Delta Air Lines has been especially effective in selling its airport lobby self service model to customers. Delta began building interest through advertisements in national newspapers and on television radio.
2 1992 4513 They emphasize the selling point " buy from our catalog because we use Federal Express. We’re going to get it out to you quickly." The catalog company is going to increase its sales with this kind of supplier-assisted advertising.
3 2001 4813 Internet Protocol Telephony is now making a come back. This time it is selling not low price, but features and fixes that the old phone network simply do not have.

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