Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Knowledge: Add knowledge
Relative benefits – Help customers understand the unique benefits of your product
C. Deliver brand message to customers
|1||1997||3634||Sunbeam will unveil half a dozen of its latest wares to retailers at this month's Gourmet Show in San Francisco.|
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