Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

C. Deliver brand message to customers


No. Year SIC Note
1 1997 3634 Sunbeam will unveil half a dozen of its latest wares to retailers at this month's Gourmet Show in San Francisco.

<< Return to Acquire Steps