Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Process where product is used – Explain how product can or should operate in customer cost system

B. Acquire

Information about products for sale

No. Year SIC Note
1 2004 3711 Last year, Toyota unveiled an online service that lets prospective buyers of its new Scion models chat in real time with customer reps.
2 2005 5812 The fast-food industry is combining psychology and computer technology to increase impulse buying. The sales strategy exploits the spare change effect in which people are willing to buy with spare change goods that they wouldn't buy with unbroken bills. Fast food restaurants such as Burger King, Taco Bell, KFC, and Wendy's are using software that makes real-time sales pitches based on the change the customer is about to receive.
3 2004 7011 As more travelers book hotel rooms online, they rely on star ratings to verify the quality of their lodgings. However, there is no uniformity in assigning ratings and many are disappointed and feel misled. Mobil and AAA ratings are the most reliable, both firms employ professional inspectors who anonymously tour and test establishments. Online travel sites like and Priceline leave ratings up to the sales people and sometimes, the hotels themselves. Ratings are based upon the presence of amenities, not their actual quality. In Europe, some countries, such as France, have government ratings, but these too are based on amenities, not quality.
4 2004 7041 Bluegreen Corp sells its family-focused vacation shares through Bluegreen Vacation Club preview centers which rely heavily on virtual technology. These centers allow the company to market to a larger market than possible through actual visits.
5 1987 7375 InfoPlus produces a directory with yellow pages that have "talking ads." Each ad has its own 4-digit code for use with a push-button phone. By dialing a local number then punching in the code, consumers can hear more detailed information.
6 1986 8011 One doctor has begun advertising in local papers, places notices in church bulletins, sends patients a quarterly newsletter and gives free lectures at his offices on subjects like AIDS, childbirth and aging.

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