Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Knowledge: Add knowledge
Process where product is used – Explain how product can or should operate in customer cost system
|1||2003||4512||America West has installed lowest-fare search technology on its Web site that will find the cheapest seat for customers on their preferred travel dates or surrounding days, a move most other carrier haven't yet adopted on their own individual sites.|
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