Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Process where product is used – Explain how product can or should operate in customer cost system


No. Year SIC Note
1 1987 2731 PacBell offers to write and design a new or additional ad free of charge.
2 2004 3711 Last year, Toyota unveiled an online service that lets prospective buyers of its new Scion models chat in real time with customer reps.
3 1996 4213 One company offers, for small companies who don't have PCs, fax information on their shipments every day. The small customer can't afford a PC.
4 2005 5812 The fast-food industry is combining psychology and computer technology to increase impulse buying. The sales strategy exploits the spare change effect in which people are willing to buy with spare change goods that they wouldn't buy with unbroken bills. Fast food restaurants such as Burger King, Taco Bell, KFC, and Wendy's are using software that makes real-time sales pitches based on the change the customer is about to receive.
5 1987 7375 InfoPlus produces a directory with yellow pages that have "talking ads." Each ad has its own 4-digit code for use with a push-button phone. By dialing a local number then punching in the code, consumers can hear more detailed information.
6 1986 8011 One doctor has begun advertising in local papers, places notices in church bulletins, sends patients a quarterly newsletter and gives free lectures at his offices on subjects like AIDS, childbirth and aging.

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