Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Process where product is used – Explain how product can or should operate in customer cost system

C. Use

Regular use

No. Year SIC Note
1 1992 2300 Hermes also holds "power tie" breakfasts and cocktail parties where customers are shown how to wear its clothes. The object isn't to sell, but to give people a sense of what Hermes is.
2 1997 2834 P&G developed Helidac, an intense ulcer-treatment course. It's packaged to help consumers use it properly. Focused on PERM – packaging, education, reminder, & motivation – to help consumers.
3 1990 3571 IBM has courted educators by offering discounts, seminars and software designed in consultation with education experts.
4 2003 3571 Dell has updated its website. It features visual improvements designed to simplify product category segments and display the breadth of Dell's computer and consumer electronics products and services. Dell says it's made the site easier to navigate. It also has expanded the amount of information available for consumers to make buying decisions. Shoppers can get a better look at products with enhanced imagery.
5 2002 3600 In addition to expanded product lines under the Vidal Sassoon, Revlon and Sunbeam names, the maker of hair and personal care products Helen of Troy has expanded into direct marketing. Tactica International markets personal care appliance and housewares items via direct response, catalogs and infomercials. Infomercials bring in higher margins because the process eliminates the middleman.
6 1987 3674 Microelectronics unveiled an artificial-intelligence system that will help non-semiconductor companies design their own chips. The so-called expert systems will sharply cut the time non-chipmakers need to design application-specific circuits.
7 1988 3679 Sharp has new VCRs with talking remotes that give step-by-step instructions for programming the machine. The synthesized voice confirms all the settings made.
8 1989 3900 A common characteristic of innovation is the need to educate the potential customer to use the more complicated replacement. The first mechanical pencils came with advertisements that carefully described how to use them.
9 1996 4899 Motorola is getting pressured to "dumb-down" its product line because of changes in customer characteristics. Nearly 3/4 of those purchasing cellular use them for personal reasons.
10 1995 4911 Duke Power's demand-side management (DSM) programs are partnerships with its customers that encourage changes in energy consumption patterns to reduce the need for new generating facilities.
11 2000 4931 Wattage Monitor lets consumers choose new electricity providers. The service specializes in providing consumer information about electricity suppliers, and doesn't sell products online.
12 2004 5900 Despite the importance of the internet in direct-sales, the traditional party format created by Tupperware remains the most popular method. Companies can teach consumers how to use the product, making them more likely to purchase it. This strategy has proven effective with Tomboy Tools Inc., where sales consultants are trained in simple home improvement projects and give demonstrations to customers on how to use the product.
13 1996 7372 Disney's interactive version of Pocahontas came with instruction to parents to open, install, & learn to use the software in advance.

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