Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Process where product is used – Explain how product can or should operate in customer cost system

C. Use

Limits or ideal use

No. Year SIC Note
1 1994 3571 Management consultants added to IBM's sales force. Industry-specific expertise emphasized in areas of financial service, travel, health care, utilities and insurance. Before, goal of sales force just to solely sell the hardware, now focusing on service.
2 1992 4731 If you plan on building an industrial site, CSX has an operating territory of 20 states and can give you in-depth, impartial facts on more than 5,000 sites, including current construction costs, leasing data, plus info on labor, taxes, utilities.
3 8011 When a patient has cancer the oncologist becomes his primary care physician. For example, if an elderly cancer patient breaks a hip, whether or not that patient can have anesthesia during hip surgery will depend on the status of his chemotherapy.

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