Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Process where product is used – Explain how product can or should operate in customer cost system

C. Use

Use with other products

No. Year SIC Note
1 1995 2000 Van den Bergh Foods' Ragu offers Italian phrases, recipes, and a sweepstakes on its Website.
2 1993 2000 Kraft General Foods' Miracle Whip mails its customers recipes using Miracle Whip.
3 1991 2085 Stolichnaya has a new ad campaign in magazines, which points out its use for mixed drinks.
4 2003 3571 Upon its entry into the consumer electronics market, Gateway is remodeling its retail stores to demonstrate more effectively how all of its new products work together. These new products include flat-panel TVs, home theater systems, digital camcorders, and pocket music players.

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