Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Process where product is used – Explain how product can or should operate in customer cost system

C. Use

Information about the purchaser of the product

No. Year SIC Note
1 1992 2721 Many magazines are using databases with vast stockpiles of information about readers' preferences to provide services that advertisers want. The Economist's data base enabled it to produce about 300 very focused publications, including newsletters.
2 2004 3140 A shift in trend away from white-on-white classic sneaker styles could also hamper K-Swiss. "Sneakerheads" – sneaker aficionados who trade rare styles on online auctioneer eBay as if they were dot-com stocks – have been shifting toward more color.
3 1996 7300 Axciom Corp. crosschecks a client's customer database with its own, one of the world's largest customer databases. It helps clients perform complex queries on the data and update data if not current.
4 2002 7311 Donnelley hired scientists skilled in tracking eye movements to prove that yellow-page readers flipping through directories were drawn to full-color ads. He had Donnelley artists put the findings in a fancy brochure and offered all his directory customers free seminars on how to sell the expensive ads to small businesses

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