Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Knowledge: Add knowledge
Process where product is used – Explain how product can or should operate in customer cost system
|1||2001||1382||Remington Oil & Gas hit the top. Its hook is data collection. Buying information from seismic data vendors allows exploration firms to pinpoint the best drilling sites. That lowers finding costs and boosts success rates. Remington timed its purchases carefully and bought vendors at the bottom of the oil and gas market at a discount rate.|
|2||2002||7812||Not only do DVDs have sharper sound and picture, but older movies re-formatted to DVD offer bonus features to draw in collectors and go beyond and enhance the theatrical experience. And all DVDs are now picking up the trend of offering more extras such as commentary, documentaries and deleted scenes. Because of these features, filmmakers are also embracing DVDs as more expansive creative outlets.|
<< Return to Acquire Steps