Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Knowledge: Add knowledge
Process where product is used – Explain how product can or should operate in customer cost system
Advise on potential problems
|1||1994||8742||Swander, Pace & Co. creates pamphlet that discusses the importance of consumer products firms strengthening and maintaining their brands.|
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