Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Process where product is used – Explain how product can or should operate in customer cost system


No. Year SIC Note
1 1986 2032 Gerber is fighting back competition by coupon promotions. Just copied Beech-Nut and Heinz by installing a toll-free hot line to answer consumer questions.
2 1988 3751 Harley-Davidson organized the world's largest motorcycle group, HOG. Furthered its public visibility & offered a broad line of apparel & accessories w/ the H-D name & logo.
3 1994 8742 Swander, Pace & Co. creates pamphlet that discusses the importance of consumer products firms strengthening and maintaining their brands.

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