Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce price for a comparable product

Offer introductory pricing

No. Year SIC Note
1 2001 2721 Launched in 2001, The Week is aimed at the U.S. intelligentsia. The news magazine became a must-read for politicians, celebrities and CEO's who like its smart distillation, presentation and the array of subjects. The average household income of the reader is $137,000. Stories are lifted and compressed from a variety of sources by a team of 20 editors. Discounted rates lure in readers, 55% of whom pay the full price of $75 once the special offer ends.
2 2000 3571 Apple hopes to attract converts who have been using Wintel PCs powered by Microsoft Corp.'s Windows. The entry-level iMac price drop should help Apple compete for first-time computer buyers.
3 2005 3571 Sun Microsystems sells cheaper hardware based on Intel-compatible chips and is giving away a version of its Unix software, Solaris, that runs on inexpensive hardware. The company hopes to make up for this segment's lower margins by increasing volume and selling related services.
4 2003 3674 Altera has succeeded in the chipmaking industry by looking for new kinds of customers for its chips. Among the emerging markets for its chips are MP3 digital music players and auto sound systems. Price is the key to opening the doors to these new markets.
5 2000 3711 GM will try to lure back younger car buyers by rolling out seven new vehicles between 2002 and 2004 that cost $20,000 or less.
6 1986 4512 Continental is expected to announce low fares to 30 cities out of Chicago's Midway airport for travel between Nov. 20 and Dec. 15. Continental will be flying out of Chicago for the first time, and such promotional prices aren't unusual.
7 2000 4800 Boingo Wireless offers free downloadable software to access a high-speed wireless signal from the nearest Wi-Fi network. The service is about 100 times faster than dial-up Internet services.
8 1998 7372 Linux is an operating system that can be downloaded free or purchased from companies that offer tech support for it. The software is popular for its price, reliability, power, and compact design.

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