Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Resources: Reduce resources required for the use of the product
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product
Reduce price for a comparable product
Match competitive prices
|1||2003||3572||EMC's new Symmetrix data-storage capacity box processes data eliminating some of the equipment's bottlenecks. But the real news is price: the new high-end boxes will be priced competitively, rather than at a premium, and will start as low as $400,000 and top out at $2.5 million. EMC says more homogenization of its product lines has allowed it to trim suppliers, parts and inventory, allowing it to keep costs in line with declining prices and slackened demand for storage.|
|2||2002||3651||Between 1990 and 2001, average cellphone prices dropped from $600 to $162. The average price of a CD player fell as well from $220 to $85 over the same period.|
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