Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Resources: Reduce resources required for the use of the product
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product
|1||2003||2024||Unlike in the U.S., which requires ice cream to have a certain amount of milk fat and other ingredients to be worthy of the name, some manufacturers in China substitute milk powder, water or even vegetable oil, allowing them to cut costs. And because it's hard to transport frozen foods over long distances in China, where few rural homes have freezers, ice-cream makers compete in a few big cities.|
|2||2003||3600||Sharp and Sony, in response to computer makers entering their market, have argued that their higher prices are justified by the brighter displays and better contrast their TV sets offer. The computer makers, however, contend that most consumers can't tell the differences in picture quality from one digital set to another.|
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