Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Resources: Reduce resources required for the use of the product
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
A. Reduce the level of payment for use of the product
|1||2003||3571||While competitors designed their PCs with special bells and whistles and filled warehouses with them, Dell bought components off the shelf and built the computers to customers' orders, reducing overhead and keeping prices low.|
|2||2002||3571||The boring consistency is Dell's ability to gain market share at the expense of its competitors. In the server-computer and storage markets, customers have been shifting to lower cost, Windows-based servers and network storage, which benefits Dell. The company's relationship with storage-devices maker EMC is helping lift revenue as well. In the overall industry, there are signs that pricing is going to get more aggressive.|
|3||2002||4512||Part of American Airlines' answer to make money again is to simplify its fleet and its schedule to improve productivity and lower costs. It will reduce its current capacity by 9%, speed up retirement of nine Boeing jets and phase out its entire fleet of 74 Fokker 100-seat airplanes. First-class service will be eliminated on secondary routes to Europe and Latin America, with some exceptions, to make way for more business and coach class seats. The moves will result in about 7,000 fewer jobs and are expected to save the company about $1.1 billion a year, exactly American's net loss through the first six months of this year.|
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