Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce performance benefits
Reduce function benefits


No. Year SIC Note
1 2004 0 Whitestrips, Spinbrush, and Swiffer all have price points that are multiples higher than their competitors on the shelves, and simultaneously many times lower than the high end solutions to the problems they address. They all share the same enviable margins–three to five times higher than the market leaders they supercede.
2 2001 7011 Limited-service hotels have begun to outperform the luxury and upscale sectors, "something that hasn't happened since the mid-1990's," says a lodging analyst. Budget hotels proved to be the only segment of the industry where occupancy rose in March.
3 2001 7372 Borland Software's products include Kylix (helps developers write software for Linux) and Delphi (for Microsoft Windows). The company plans to start renting its software and services online.

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