Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce performance benefits
Reduce both function and convenience benefits

Produce inexpensive products with little known brand name

No. Year SIC Note
1 2000 3571 Atlanta Computer Group has built a nice little business buying used ATMs, fixing them up and reselling them to banks that don't want to pay top dollar for the newest equipment.
2 2002 3663 Companies that can understand the needs of a cost-conscious customer can leverage this understanding. Wavecom is designing and selling simple and inexpensive kits that contain the guts of mobile phones. The modules can be popped into mobile-phones and sold cheaply. The company avoided a direct confrontation with market leader Nokia and doubled sales.
3 2000 3671 Tiny perhaps goes further than multinationals like Dell, Gateway, and others, in sticking to a limited range of about 20 PCs, aimed at first time buyers.
4 2003 5734 Despite the PC market being mature and saturated, there are still business opportunities. Privately held eMachines Inc. has found a profitable niche selling low-priced desktop PCs at retail. In February, 70% of PCs sold at retail went for under $800.

<< Return to Acquire Steps