Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce function benefits
Reduce both function and convenience benefits

Serve secondary markets with little known brand name

No. Year SIC Note
1 2001 4512 JetBlue operates out of New York City, the largest market in the country, sending planes to five destinations in Florida, four in the Northeast, and five out west. Like Southwest, JetBlue offers low-fare service. It flies mostly in secondary markets.
2 2002 7011 With today's (2001) kibosh on corporate travel outlays, Choice Hotels looks great when it is the luxury segment that is hurting the most.

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