Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet

A. Reduce the level of payment for use of the product

Reduce performance benefits
Reduce both function and convenience benefits

Produce inexpensive products and increase customer time to use or acquire the product

No. Year SIC Note
1 2003 2000 Procter & Gamble would not want you to know that it's making other people's brands. But it is.
2 2004 4512 United has 1,000 flights in and out of Chicago every day. Southwest built it's hub in Midway and it's New York hub on Islip on Long Island and continues its push into small cities.
3 2000 5812 Low prices and no frills have made the take-and-bake pizza chain Papa Murphy's the 7th largest pizza chain. Papa Murphy's has done away with needless frills; such as, cooking, table service, and delivery.
4 1999 7311 will send its members 10 prepaid envelopes that have ads and coupons printed directly on them. Ads are targeted using an online questionnaire members must complete. Advertisers can expect to pay about $150 per thousand envelopes.
5 1999 7319 In February, Free PC jolted the computer industry when it said it would give away sub $1000 PC's made by the Compaq Computer Corp. that came with free internet to people who agreed to share personal data and be exposed to targeted advertising.
6 2005 7379 Yahoo has entered the online music business with a low-priced service that allows listeners to rent songs rather than buy them outright. The service will allow unlimited access to more than a million songs for a flat fee of $6.99 a month or for an annual rate of $60.00. The songs can be transferred to select MP3 devices. When customers let their subscriptions expire, the songs become unplayable.

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