Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Substitute lower cost benefits for higher cost benefits

Substitute low cost convenience for high cost convenience

No. Year SIC Note
1 2005 3571 Sun Microsystems is trying to sell customers on the idea of renting computer power as they need it, rather than buying and managing their own systems.
2 1986 4512 This weekend, Eastern will advertise a new children's fare from most U.S. points to Florida cities for as little as $49 round-trip midweek and $70 on weekends. Trying to attract families who might otherwise drive to Florida.
3 2000 4813 Qwest was the first company to have a seamless fiber optic network made for internet applications. In a deal with KPMG it will rent applications over the web.

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