Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A. Knowledge

Resources: Reduce resources required for the use of the product

  1. Money – Reduce the money the customer uses with the product.


      1. Warnings and advice Examples>>

      2. Reduce price for a comparable product

        1. Package functions for lower cost per function used Examples>>

        2. Create price tiers Examples>>

        3. Offer introductory pricing Examples>>

        4. Lead prices down Examples>>

        5. Reduce price of component Examples>>

        6. Match competitive prices Examples>>

        7. Offer clearance pricing Examples>>

      3. Reduce Performance benefits

        1. Reduce Function benefits

          1. Reduce options Examples>>

          2. Reduce size, speed or power Examples>>

          3. Reduce taste Examples>>

          4. Reduce fit or style Examples>>

          5. Reduce choice Examples>>

          6. Other Examples>>

        2. Reduce Convenience benefits Examples>>

        3. Reduce both Function and Convenience benefits

          1. Produce inexpensive products with little known brand name Examples>>

          2. Serve secondary markets with little known brand name Examples>>

          3. Produce inexpensive products and increase customer time to use or acquire the product Examples>>

          4. Other Examples>>

        4. Reduce Reliability Examples>>

      4. Substitute lower cost benefits for higher cost benefits

        1. Add Convenience while reducing Function Examples>>

        2. Add Function while reducing Convenience Examples>>

        3. Substitute low cost Convenience for high cost Convenience Examples>>

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