Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Resources: Reduce resources required for the use of the product
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself
Warnings and advice
|1||1998||3085||One trend to monitor is the more aggressive pricing of low-price alternative products. Low-end brands have been more aggressive discounters in Argentina in recent months, and this has put a ceiling on prices for higher-quality brands.|
|2||1987||3571||Analysts say Digital can price higher than General Corp because Digital already has many customers using VAX computers, and they are willing to pay extra for faster VAX s rather than rewriting software to run on lower-priced machines.|
|3||2000||3571||While Europe has and had great engineers, the first generation of PC makers were unable to become genuine mass producers. Instead of concentrating on the largest market like HP, Dell and Compaq, the Europeans concentrated on their national markets.|
|4||2003||3571||PC makers are hesitant to install Intel's new Centrino chip set which the manufacturer claims works faster and better. Analysts estimate that 180 million corporate PCs are long overdue for a replacement. PC makers are anxious to capitalize on this demand, promoting laptops heavily because of the higher margins. However, corporations are wary of buying products that need upgrades quickly and Intel plans to upgrade the package at least twice in six months.|
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