Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

People costs

No. Year SIC Note
1 2002 3944 Nearly a third of the games on the first PlayStation were developed by Sony; only 10% to 15% of those on the PlayStation 2 were.
2 2001 7372 MapInfo develops software that allows companies to make strategic decisions by mapping the locations of their customers. It has excelled because of a focused strategy and excellent management.
3 2000 7379 Commerce One developed the world's first Internet based B2B procurement network, where companies can buy everything from office supplies to telecommunications equipment.

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