Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce need for third party assistance used with the product

Substitute technology for labor

No. Year SIC Note
1 2002 3571 Neoware Systems sells bundled software and hardware that lets business customers deploy thin client computer systems. There are at least two users for this product. First is the end user, and the system administrator is also a user.
2 1987 7372 Apple releasing HyperCard software: makes easy for non-technical people to program or customize information in their computers. Allows users to easily link any kind of data – graphics, text, even sound together. After Aug. 15 will come free with PCs.

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