Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce need for third party assistance used with the product

Use internet service to gather and centralize information

No. Year SIC Note
1 2002 6531 The strains of buying a home today have been considerably eased by the Internet. House hunters can now prescreen properties, take virtual tours and research neighborhoods on Web sites specializing in schools and community information.
2 2002 7374 SpringStreet has become the online dating software of choice for more than 20 websites including Jane Magazine, Time Out New York,, and the irony-laden Onion. Each time a dater sets up a profile, it's fed into SpringStreet's shared network.

<< Return to Acquire Steps