Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce purchases of items used with the product itself

Modify product for more than one use

No. Year SIC Note
1 2003 4813 Cox Communications Inc.'s drive to sell phone services is moving into stage two: Internet calling. Cox leads other U.S. Cable firms in making phone services available to its customers.
2 2000 4899 Orckit has a new integrated chip called Keywave which reduces a multi-set chip down to one and cuts costs. "It is the only chip on the market that has analog and digital technology."

<< Return to Acquire Steps