Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
Resources: Reduce resources required for the use of the product
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself
Reduce required inventory
|1||2002||3571||Dell's direct, build-to-order sales model gives it an edge over rivals. Other companies sell through middlemen and hold PCs in inventory, which raises their costs.|
|2||1987||3674||U.S. chipmakers will need to provide customers w/ services that offset the savings of buying chips offshore. Texas Inst. will promote its just-in-time supply arrangement, which guarantees to deliver chips as needed for production.|
<< Return to Acquire Steps